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Design for UGC quality – Feedback patterns

Example for reviews on Amazon

Example for reviews on Amazon

One of key factor for the success of a web portal is the quality of the content offered. Editorial content usually goes through a predefined quality assurance process in order to fulfill the quality requirements of an organization. Unluckily, things get a bit more difficult to control when it comes to user generated content. In this case the spread of content quality may be very high depending on the environment. In order to ensure the success of a web site based on user generated content, effective measures need to be taken to decrease the impact of these quality variations. Continued…

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Audi leverages power of UGC via Facebook page

Audi Facebook fan page

Audi Facebook fan page

Social media and user generated content are going through a paradigm shift right now. But it’s not one of these big revolutions we’ve seen with YouTube or Flickr. It’s more subtle and some kind of a logical consequence of existing principles.

The early days of social media were all about the quick experience related to media generation and consumption. Viral effects unleashed powers unknown so far and hence got a fundamental marketing tool for brands. In the age of UGC businesses start to learn about the deeper value of customer reviews, feedbacks, discussions or reports. This special type of UGC provides precious information for a company which has mostly been ignored in the recent past. Continued…

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Activities related to UGC

Frequency of activities realated ot UGC based on age groups

Frequency of activities realated ot UGC based on age groups

A Forrester Research study published by NewsWeek examines the relationship between UGC activities and age groups. The study splits the relevant activities into six different categories which are defined as follows:

Creators: publish web pages, write blogs, upload videos to sites like YouTube
Critics: comment on blogs and posts, ratings and reviews
Collectors: use really simple syndication (RSS) and tag web pages to gather information
Joiners: use social networking sites
Spectators: read blogs, watch peer generated videos and listen to podcasts
Inactive: are online but don’t yet participate on social media Continued…

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What is UGC actually used for?

Whenever user generated content (UGC) is mentioned most of us think about movies on youtube, pictures on flickr or texts on wikipedia. But it’s not only primary content that is generated on social networks. The longer the idea of UGC has been developing the more complex and manifold its characteristics got. Plain texts where accompanied by pictues and charts forming structured articles. Photos and videos got tagged providing a folksonomy for social organization or geospatial relation. Ratings and flags help people to estimate the relevance of a content item. Continued…

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The hierarchy of content creation and consumption

Social web content management is all about creation and consumption of content. What sets it apart from traditional content management is the fact that consumers and content creators are interchangeable. Each content consumer is a potential content creator and vice versa. Continued…

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The Vision

A few weeks ago, somewhere around midnight, the idea of setting up a blog for my best friend popped into my mind. I can’t remember the initial trigger but somehow I started thinking about his extraordinary work. Klaus is a master in building scale plastic models mainly from the era of World War II. He won lots of prizes on Austrian and international competitions and got very popular on respective bulletin boards and portals. There he posted reports about his latest projects, tips and tricks he was using to build his models and of course lots of pics. After a while he gathered an impressive number of fans who where reading his posts on a regular basis to see his latest work. Continued…

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